Shiawase-Tsumugi is an online store born from the land of Southern Hokkaido— where the blessings of nature and the heartfelt devotion of its people come together.

We grew up close to this soil, watching the seasons change, listening to the quiet rhythm of lives rooted in the land. There is a beauty here—simple, honest, and still little known. We wish to share that quiet richness with those who seek something real.

Cradled by three seas—the Sea of Japan, the Tsugaru Strait, and the Pacific Ocean— this region offers a rare harmony of ocean and mountain harvests. Each season paints the land anew, and in its gentle cycles, flavors are nurtured that can be found nowhere else.

seasonal produce, fresh seafood, and handcrafted foods that honor their ingredients. Every item carries the sincerity of its maker, and the calm assurance that it is safe, pure, and thoughtfully made.

We hope to bring you “unfamiliar yet heartwarming tastes”— the kind that make you smile softly, give you strength, or make you want to share them with someone dear.

Our wish is to be a place where producers can stay true to what they believe in, and where every connection—between land, hands, and hearts— weaves a thread of happiness.

From the earth, to the maker, to you. This is the path we call Shiawase-Tsumugi.